Shot guerilla-style on the streets of Los Angeles, music video icon Nick Egan (Duran Duran, The Clash, INXS, Oasis) reveals a stunning and colorful presentation of "Desire (Lo Que Vale La Pena)". Translated from Spanish, the song title means "what it all comes down to is desire" and "Desire" reflects strongly on Allison's Salvadoran background (the song features a sample of Oscar Romero) and growing up in South Central Los Angeles. Egan latches on to the intention of the song and surrounds Allison in a world of incredible art. Using the historic murals in Rowena Gardens and Boyle Heights and the street art of downtown L.A. as the backdrop.
